What is AI SEO? The complete enterprise guide
Understand AI SEO — what it is, why it's different from traditional SEO, and how enterprise teams can win visibility in ChatGPT, Perplexity, and Google AI Overviews.
Read the AI SEO guide
About Cedric
I'm Cedric, an AI SEO instructor and best-selling author specialising in enterprise AI search strategy. I help marketing and SEO teams at large organisations adapt to a world where ChatGPT, Perplexity, Gemini, and Google AI Overviews have replaced traditional search for many high-value queries.
To date, I've taught over 10,000 students and trained 30+ multinational companies worldwide — in-person and online — on AI SEO, Generative AI, and advanced data strategy.
10,000+
Students Taught
30+
Companies Trained
4+
AI Courses Created
Why AI SEO matters now
Traditional SEO is no longer enough. AI-generated answers are replacing blue links — and brands that are not cited by AI are losing visibility, trust, and pipeline.
60%
of AI searches return zero clicks to any website
47%
of queries now trigger a Google AI Overview
5B+
monthly visits to ChatGPT — more than most media sites
−25%
organic traffic decline across multiple industries
The AI SEO course for enterprise teams
Featured Course
AI SEO for Large Enterprises
A practical, enterprise-focused course that teaches your team how to win AI search visibility across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
- AI SEO strategy framework for large-scale websites
- How to structure content for AI citations
- Schema, metadata, and trust-signal optimisation
- Real enterprise case studies and templates
- 2 hours · Intermediate · Lifetime access
$49
What your team will learn
How AI search works
Understand how ChatGPT, Perplexity, Gemini, and Google AI Overviews decide what to cite — and what to ignore.
Content structure for AI citations
Write and structure content so AI models can extract, trust, and recommend your brand in generated answers.
Technical AI SEO foundations
Implement schema, metadata, and structured data that signal authority to both traditional and AI search engines.
Enterprise AI SEO auditing
Audit your existing content for AI visibility gaps and prioritise the highest-impact improvements for large-scale sites.
AI search monitoring
Track your brand's citation frequency across AI tools and measure performance beyond traditional organic traffic.
Competitive positioning
Identify and close the gaps that let competitors win AI-generated mentions in your industry's most critical queries.
Outcomes for enterprise teams
Enterprise teams who complete the AI SEO course come away with a repeatable system — not just theory. They can immediately apply what they learn to real pages, real queries, and real AI search surfaces.
- A team-level AI SEO playbook tailored to your industry
- Ability to audit and improve existing enterprise content for AI visibility
- Structured content templates that perform across Google and AI tools
- Measurable lift in AI search citations within 90 days
AI SEO resources
AI: Work Smarter and Live Better Within Civilization's Next Big Disruption
Amazon bestselling book on leveraging AI for enterprise strategy, search visibility, and competitive advantage in the AI era.
View on AmazonPre-retrieval
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Retrieval
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Post-retrieval
Supercharging Your AI: Diving Deep into Advanced RAG
Explore advanced RAG techniques including pre-retrieval optimisations, enhanced embedding models, and post-retrieval refinements for superior AI performance.
Read Full ArticleFrequently asked questions
What is AI SEO?
AI SEO — also known as Generative Engine Optimisation (GEO) — is the practice of making your brand visible in AI-powered search tools like ChatGPT, Perplexity, Gemini, and Google AI Overviews. Where traditional SEO targets Google rankings, AI SEO targets citations in AI-generated answers. Read the full AI SEO guide →
Who is the AI SEO course for?
The course is built for SEO managers, content leads, digital marketing teams, and heads of growth at enterprise organisations. It's especially valuable for teams already running traditional SEO who need to adapt to AI-generated search.
Is there a team licence option?
Yes. For teams of 5 or more, private workshops, and cohort training, visit the enterprise AI SEO training page or contact Cedric directly to discuss options.
How long does the course take?
The core course is approximately 2 hours of video content. All materials include downloadable resources and templates you can apply immediately. Access is lifetime.
Is AI going to replace SEO?
AI is not replacing SEO — it's changing what SEO means. The skills, signals, and structures that earn AI citations overlap significantly with good SEO fundamentals, but the measurement and strategy layers are different. Teams that adapt early hold a significant competitive advantage.
Ready to win AI search visibility?
Join 10,000+ students and 30+ enterprise teams who are already ahead of the AI SEO curve.
Buy the AI SEO course Book team training