The AI SEO Course for Enterprise Teams is structured across five modules. Each module builds on the previous, moving from foundational understanding to advanced implementation and measurement. Below is the complete lesson-by-lesson breakdown.

Module 1 — The AI Search Landscape

~25 minutes

Understand how AI search tools work and why enterprise brands that ignore this shift are losing visibility, trust, and pipeline.

How ChatGPT, Perplexity, Gemini, and Google AI Overviews generate answers
Why traditional SEO is no longer sufficient for enterprise visibility
The data: zero-click searches, AI traffic displacement, and citation economics
The enterprise visibility risk: what happens when your brand is invisible to AI
Worksheet: AI search audit starter Downloadable

Module 2 — AI SEO Strategy Framework

~30 minutes

Build a structured AI SEO strategy for your enterprise — from query mapping to priority scoring and team alignment.

The 5 pillars of AI SEO for enterprise organisations
Mapping your content to AI query categories and commercial intent
Identifying high-value AI citation opportunities in your sector
Competitive gap analysis: how to find what competitors are being cited for
Prioritising improvements across large-scale content archives
Template: AI SEO strategy planner Downloadable

Module 3 — Content Structure for AI Citations

~30 minutes

Learn the specific content formats, structures, and writing patterns that make AI models more likely to cite your brand in generated answers.

How AI models evaluate trustworthiness and citation eligibility
Direct-answer format: writing the content AI can extract and use
FAQ architecture and PAA (People Also Ask) optimisation
Comparison tables, definition blocks, and structured narrative formats
Schema markup essentials: Article, FAQPage, Course, Person, BreadcrumbList
Author attribution and E-E-A-T signals for enterprise content
Template: AI-optimised content brief Downloadable

Module 4 — Technical AI SEO & Crawl Strategy

~20 minutes

Ensure AI systems can find, access, and trust your content — covering crawlability, internal linking, and the technical signals that underpin AI citation authority.

robots.txt for AI crawlers: GPTBot, ClaudeBot, Google-Extended, Applebot-Extended
Sitemap strategy for enterprise AI visibility
Internal linking architecture for authority clustering
Canonicalisation and duplicate content impact on AI trust signals
Page speed and Core Web Vitals as AI readiness signals

Module 5 — Measurement & Competitive Intelligence

~15 minutes

Build a reporting framework for AI search visibility that satisfies both practitioners and senior stakeholders.

Tracking AI citation frequency across ChatGPT, Perplexity, and Gemini
Brand mention monitoring and AI share of voice
Monitoring competitive AI visibility in your category
Reporting AI SEO performance to boards and senior leadership
Template: AI SEO reporting dashboard Downloadable

Ready to enrol?

Buy the full course for $49 — lifetime access, all modules, all templates.

Buy the course — $49 Get team access